After the successful creation of the brand identity for Posh Mahal, I was asked to design the website. The client wanted the website to feel like you were in an actual boutique.
From the high-end, the unique to cutting edge items that you probably won’t see anywhere else, the website will be your opportunity to break out of the ordinary. Created by a frustrated style junkie with amazing artist friends she’s found across her many world travels.
Posh Mahal is a boutique for those who hate department stores but feel they’re the best place to pick-up jeans. Those who have ever had their teenage sibling guess where they bought their home décor.
Those who want to be known as “THE” source for what is fashionable and unique. Those who don’t live anything like the pictures in the magazines but look like they do.
We all know that communicating quickly with users on the web is every company’s challenge. Quick clicking, low attention spans and an endless supply of options makes connecting with a visitor utterly impossible. For this project, we wanted to create an atmosphere that would pull the would-be window shopper into this online store and have an experience that would make them feel like they were at an actual boutique.
Adding A Personal Touch
With the Internet tending to be flat and static, adding a “three-dimensional feel to the Posh Mahal website was a great way to enhance the sites visual appeal. As you can see on the Personal Shopper questionnaire, we made the feather ink pen pop out of the page by using a combination of overlapping and drop shadow techniques. By using this type of presentation, it makes the interaction a little more intimate and sincere.